Small, Medium Enterprises and emerging companies have been asked to step up the quality of their businesses by improving their branding for better sales.

Superbrands East African, a company that carries out surveys on the best and strongest brands wants small companies to move forward in building company reputation and developing their markets.

Jawad Jaffer of Superbrands

Superbrands project director, Jawad Jaffer says small companies are hindered by their lack of confidence which limits their competitive levels in a wider market.

The last survey by Superbrands East Africa named Nokia as the best brand in east Africa while Daily Nation and Daily Monitor were named as the best media brands in East Africa and Uganda respectively.

Ultimate Media