Job Title: Cycle Planning & Activation Manager
Organization: Diageo (UBL)
Duty Station: Kampala and Gulu, Uganda
Reports to: Trade Marketing Manager
AutoReqId: 54298BR
About Diageo:
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness. UBL is a subsidiary of EABL which owns 98.2% of UBL and 100% of IDU. Diageo in turn own 50.03% of EABL. UBL operates within a multi-cultural, multi-national environment.
Job Summary: The Cycle Planning & Activation Manager will contribute towards the research & development of the UBL btl strategy acknowledging both trade and brand objectives and manage the btl budget and evaluate the effectiveness of the spend. The incumbent will co-ordinate the creation, targeting, implementation and evaluation of the UBL national promotion programme while analysing competitor activity strengths and weaknesses and propose corrective action. The jobholder will ensure continuity / alignment between regional promotion plans and brand integrity.
Key Duties and Responsibilities:
- Design and develop btl promotional plans and strategies for UBL, working in close liaison with UBL brand team
- Develop and maintain a matrix of national promotional events by month, by brand, by region
- Manage the evaluation of all promotion activity, as agreed
- Generate new innovative promotion mechanics
- Develop sales force presenter materials for each brand and promotion activity
- Attend at least 25 promotional events per month, throughout Uganda, to evaluate promotion effectiveness
- Issue a contact report after each field visit
- Manage the ordering, delivery and distribution of promotion support materials, sales aids and presentation items, in the right place, at the right time, at the right cost.
- Ensure compliance with safety requirements at the work environment.
Qualifications, Skills and Experience:
- The ideal candidate for the Cycle Planning & Activation Manager should hold a Bachelor’s degree in a relevant field
- A minimum of seven years’ experience in brand management, trade marketing and marketing support.
- Comprehensive understanding of Uganda beer market
How to Apply:
If you desire to join the world’s leading premium drinks business, Diageo, in the aforementioned capacity, please click web link below.
Deadline: 24th December, 2016